HireRight Web Redesign

Company Overview

HireRight is one of the leading global employment background screening provider serving all types of industry organizations and sizes, from enterprise to small/medium businesses. Our goal is to help organizations hire quality talents and minimize risk as well as help job candidates have a positive and smooth experience. 

Goal

The main goal for site redesign was to eliminate any unnecessary or confusing interactions and to make the path to conversion clear. We also rebranded the site shortly after the redesign with the new logo in early 2019.

There were a lot of repetitive elements in the site and unnecessary paginations so we focused up on clearing the clutter and reorganizing based on which pages were most useful for the visitor. 

Marketing Challenge

  • To keep audience engaged and not lose them in the web or e-mail marketing funnel

  • To increase conversion and engagement in all key prospective customer touch points

  • Reduce customer inquiries ending up in the wrong funnel

Role: Sr. Web Graphics Designer

Methods & Skills: Research, wireframe, prototype, comp, UI review, A/B testing

Tools: Adobe XD, Illustrator, Photoshop, inVision App, Optimizely, CrazyEgg, Google Analytics, Eloqua

 
HIR_Homepage_compressed.png

Homepage Improvements (see below for before comparison)

  • Organized and cleaned up navigation

  • Added a feature banner that allows us to highlight assets we want to drive traffic to

  • Brought out the benefits of HireRight front and center

  • Feature a product screenshot and our main enterprise single global platform

  • Showcase our awards to demonstrate our leadership in the industry

  • Remove partner logo carousel since we don’t expect users to sit and watch it scroll by

  • Updated look and feel with more modern branding

Homepage.png

Old Homepage

  • We have three user profiles: prospects, customers, and job candidates. The path to contact the company is unclear for each profile

  • Use of color felt off brand

  • Highlighting the small platform that wasn’t the main platform

  • Only featuring background screening for the Transportation industry when we take care of all industries

HIR_Contact-Us.png

New Contact Us page

Challenge: To reduce number of job applicant inquiries falling into the sales funnel

Solution: Remove the contact us dropdown that only listed an unlabeled phone number and two other contact links to clarify the path within a single Contact Page; Selecting an option will route them to the user’s necessary form or resource page